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Raising the Bar for Loyalty Programs Through Emotions

In this Stampix webinar, Simon Tavernier is joined by Amanda Cromhout, CEO of Truth and Celeste Williams, Head of Marketing, Sponsorships and Experiential Marketing at Vitality. 

This webinar features lessons from Vitality to boost engagement beyond transactions. 

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Open Loyalty

Blind Loyalty: 101 Loyalty Concepts Radically Simplified, with Amanda Cromhout

The goal of this episode is to provide you with a handful of insights from the author, inspire you to buy a copy, and support the Blind Loyalty Trust.

This episode covers:

  • Who the book is for

  • The story behind the book and the Blind Loyalty Trust

  • Loyalty technology: friend or foe?

  • But vs. build loyalty technology dilemma

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The Money Show

In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.

702 ShapeShifter 

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Blind Loyalty – 101 Loyalty Concepts Radically Simplified

“This episode of Let’s Talk Loyalty and Loyalty TV features Amanda Cromhout, Founder and CEO of ⁠Truth. Amanda joins Paula on the show to share the launch of her book called “⁠Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED⁠”, a book which has profound personal meaning for Amanda as she will explain.

Loyalty TV


8 common challenges when implementing a loyalty programme

Amanda Cromhout radically simplifies the 8 common challenges when implementing a loyalty programme. 

Loyalty program builders

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Views & News with Clarence Ford 

Cape Talk Views & News with Clarence Ford interviews Amanda Cromhout on South Africa winning big at the 2023 International Loyalty Awards. 

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Cape Talk Radio

Truth’s CEO, Amanda Cromhout, recognised as Loyalty Personality of the Year at this years International Loyalty Awards

The International Loyalty Awards Personality of the Year 2023 is Amanda Cromhout, the Founder & CEO of TRUTH, an international loyalty consultancy.

Read Amanda’s interview with the International Loyalty Awards for Loyalty Personality of the year.

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International Loyalty Awards 

Amanda Cromhout interviewed on eNCA

Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes. And it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the International Loyalty Awards in London. Amanda Cromhout, CEO of loyalty consultancy

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The Money Show 

SA loyalty programmes shine bright on global stage.
SA brands took some of the top honours at the International Loyalty Awards in London. The Money Show chats to Truth CEO Amanda Cromhout, who picked up an award herself.
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Cape Talk Radio 

Cape Talk Radio 

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The Money Show 

Amanda Cromhout, Truth's CEO, explains the reason behind Blind Loyalty, encouraging the loyalty industry to join her on this crusade. 

Industry Era 

Top 10 promising CEOs 

Amanda Cromhout, Truth's CEO, was featured in the Industry-Era magazine as one of the Top 10 promising CEOs.

Customer Centricity Corner with Peter Lavers 

B2B webinar 

Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth and Mark Maclure from Stream Loyalty, a tech-enabled loyalty team on what they would describe as good loyalty practise in B2B.

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Let's Talk Loyalty

#324: International Loyalty Awards - Success Tips to Win

In this episode of Let’s Talk Loyalty, Amanda Cromhout discusses her insights as a Judge for the International Loyalty Awards. Listen to hear her secrets to success and winning an International Loyalty Award for your brand or programme.


Let's Talk Loyalty 

Let’s Talk Loyalty: #303: Loyalty Insights from South Africa – 2022 Truth & BrandMapp Loyalty Whitepaper

This episode features one of our favourite ongoing loyalty research studies – the South African Loyalty Whitepaper from Truth and BrandMapp.


Customer loyalty trends for 2023

In this article Truth’s CEO, Amanda Cromhout, writes about the customer loyalty trends for 2023.

If you’d like to develop a world-class loyalty programme and proposition, there are 10 main trends to keep a look out for in 2023.

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Let's Talk Loyalty

Let’s Talk Loyalty: #264: Let’s Talk Loyalty is 3 Years Old – Birthday NEWS Announcement

In this show of Let’s Talk Loyalty features an exciting announcement about how we’re growing the show, now that we’re three years old and all grown up!


Cherry Flava 

A look at the South African loyalty landscape with Amanda Cromhout: Episode #26

On this show we are talking about loyalty in South Africa and more specifically the trends and changes happening in the loyalty program space with Truth CEO, Amanda Cromhout.

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Cape Talk Radio

Afternoon Drive with John Maytham

Amanda Cromhout is the Chief Executive of Truth joins John Maytham to chat more about a study that provided a snapshot of the loyalty habits to show that more consumers are consistently using loyalty programmes to ease their spending costs.

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