Amanda Cromhout is a passionate loyalty professional, with deep experience and expertise. Her career started in customer loyalty way back in the frequent flyer arena with British Airways. Amanda is now passionately doing what she loves through, Truth - a global consultancy based in Cape Town. What Amanda loves doing the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, training, consulting or very significantly through her involvement in charitable causes.
Amanda’s passion for loyalty and CRM resonates through her brand Truth - a boutique global consultancy firm specialising in nothing but serving its clients to achieve customer centricity and loyalty excellence. Amanda is also a judge on the International Loyalty Awards and Judging Chair of the South African Loyalty Awards. Amanda is a member of the global consulting network:
Above all else, what actually completes the circle of life, is Amanda's love and focus on her family. She has three wonderful children: Hannah, Katie and Josh - and her loving husband, Theo. Together they all live in Cape Town, South Africa