International loyalty personality of the year 2023
I am an award-winning loyalty professional with years of experience and expertise.
Unlock the potential of customer loyalty with me, an experienced consultant who excels in cultivating enduring customer relationships. Our tried-and-tested systems and strategies are crafted for optimum effectiveness, with a keen emphasis on execution.
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My expertise
Customer focused
My customer-centric approach ensures that every decision, action and innovation is driven by a deep understanding of your customers’ needs.
Customer data
I work with you to harness the insights gleaned from data analytics to craft personalised experiences, anticipate needs, and foster long-term loyalty. Transform raw data into actionable strategies that drive meaningful connections and sustainable growth.
Strategy
Craft loyalty strategies tailored to your unique goals and challenges. From inception to execution, driving a competitive advantage and delivering measurable results.
Loyalty academy
Become a loyalty expert with our externally accredited diploma in various loyalty courses.
Blind Loyalty
101 LOYALTY CONCEPTS RADICALLY SIMPLIFIED
This book is a must–read for every business professional. This book radically simplifies the complex industry of customer loyalty.
We are in an age where very few have the attention span of more than a swipe of a social media page. So, the idea of two pages per concept – simple and compelling – means even the most distracted may wish to demystify a loyalty concept or two.
“All profits generated through Blind Loyalty will go directly to The Blind Loyalty Trust, to help others who may endure the same terrifying condition as I did in 2022 but be unable to afford the required healthcare to save their eye.”
Amanda CromhoutAuthor and founder of the Blind Loyalty Trust
Keynote speaker
I am invited to speak professionally as a global thought leader in my field. It’s rewarding to see my insights featured frequently across the world at conferences and business media, where I share my thoughts and expertise on loyalty and customer strategies.
My professional background, combined with my experience as an entrepreneur and executive coach, positions me as an ideal speaker. I’m passionate about empowering and growing market leaders. My knack for translating complex theories into tangible examples resonates well with diverse audiences, making me a sought-after speaker at conferences.
“Rated the best guest speaker, not once, twice, thrice, but four times at our conferences, namely the Loyalty and Rewards Conference & our Online retailing Conferences - Amanda Cromhout adds an immense amount of value to every event that she is a part of.”
Danie HerbstProject Manager, Trade Conferences International
I've worked with the world’s leading brands.
Testimonials
“Amanda Cromhout’s name is synonymous with Loyalty & Rewards. Amanda’s tireless effort by championing the SA Loyalty Awards, the thorough research with the annual industry whitepaper, and being the industry spokesperson on Loyalty & Rewards sets Amanda apart from anyone else. Her dedication and passion for this industry has made her the ‘go to person’ for all things Loyalty.”
Johan MoolmanCEO Sanlam Group Rewards
“Your tireless journey as the ambassador for Blind Loyalty and your contribution to the industry is exceptional, you are the ‘go to’ subject matter expert for both my team and me. Thank you for raising the bar, your contribution to this industry over the last few years has created momentum for the loyalty fraternity. The impact that you have made as a the winner of the International Loyalty Personality of the Year: 2023, enables us South African loyalty professionals to aspire for excellence.”
Fionna RonnieTFG, South Africa
“Awesome! That’s the right word to reflect Truth as our partner, seeing how they put everything together in place under very tight deadlines with great efficiency and good communication skills. Truth truly delivers every commitment they make right from the beginning of the relationship and have become the moment of truth in our company’s loyalty journey.”
Tjhai A EngHead of Marketing & Loyalty, Matahari, Indonesia